Granite quarry "Krutiha" is engaged in the sale of rubble, its transportation through the Tyumen and Sverdlovsk regions with the help of vehicles, throughout Russia - by railway transport.
The task: to develop the company's website, prepare it for SEO-promotion for output in the TOP-3 search results for specific regions.
As part of the project, the following work was performed:
- The study of competitive sites or sites on the same subject, the definition of their positive and negative sides.
- Development of page layouts on the basis of the analysis carried out earlier analysis, including the structure.
- Semantic core preparation. Selection of key phrases depending on the frequency of their use.
- Writing content. Preparation of a text part containing words and phrases from SJ.
- Internal optimization, including technical work to improve the visibility of the site by search engines.
- Among the specialists working on the project, one can single out an analyst, a marketer, a designer, a web programmer, an optimizer.
After launching the site, the following results were obtained:
- daily site traffic is 1367 unique users;
- sales through the site - 45%;
- the average time spent on the resource is 7.7 minutes.
For the B2B market, the listed results are good.