PromStroy Group - a group of companies, which includes enterprises for the production, sale, logistics of concrete products, as well as an organization that performs construction work.
The task: to redesign the existing site, creating a structure that allows the visitor to navigate in the products and services of enterprises in the Civil Code.
Deadlines: February-April 2018
In the process of working on the project, the following steps were implemented:
- Analysis of the existing resource to identify strengths and weaknesses, identify errors and shortcomings for their subsequent correction.
- Acquaintance with the sites of competitors in order to create designs and structures that would allow to stand out against their background, to be remembered by a potential client.
- Development of a complex structure. It includes a distinction between the main areas in which there is its own catalog with the ability to place an order, the availability of additional reference information. The pages have a landing page, filled with statistical data on the work of the company.
- Creating a design. In developing the general concept and individual graphic elements, the corporate colors of the company and the design of competing sites are taken into account.
- Introduction of additional functionality: site search, online chat, callback form.
- Development and creation of the necessary graphic and text content. These include images of goods, an informative description of the cards, writing articles, etc.
- Layout and testing of unique pages, checking their convenience for the user.
Specialists involved in the work on the project: analyst, marketer, designer, web programmer.
As a result of the work performed:
- increased site traffic by 35%;
- conversion increased by 55%;
- the page penetration rate increased by 72%.
The goals set before us were achieved and even exceeded.